Without a shadow of doubt, there’s been a seismic shift in the way successful new apps have been designed. Instead of creating yet more apps for capturing moments for you to share with your networks, we’ve seen a rise of new apps like Snapchat and Whisper. In this new norm, we find apps where the emphasis is on “being yourself” by anonymizing your identity and intentionally making shared moments self-destruct.
Previously, many social media commentators believed the strength of a platform lied in its content - much like YouTube - where more and more videos accumulate over time, thereby making the service more engaging. However, in an age where every moment has to be captured, we increasingly find ourselves experiencing life from a third-person perspective. Instead of being in the moment, we’re capturing the moment to watch at a later moment. We experience concerts and amazing life experiences such as seeing a majestic waterfall or the birth of our child through the lens of a smartphone.
This isn’t to diminish the contributions technology provides, but the effect of this is we care so deeply about capturing a moment so we never lose it, that we can’t even experience a moment in all its greatness. In truth, our memories are more enthralling than a photo or canvas can ever aspire to be.
Imagine the prettiest sunset you’ve ever seen. Even if you have the best camera on the market and take the perfect panoramic photo, nothing comes close to the experience of being in the moment - the crisp smell of the ocean as the wind breezes through your hair and your loved one grips your hand and flashes a smile at you.
Arguably, an even bigger concern is the fact the content we - or others - share is permanent and can come back to haunt us. Now, not only are you distracted from appreciating the moment, but you’re forced to censor yourself. It stops you from “letting go” and being who you really are. Instead, you’re forced to pretend you’re perfect - it turns what should be a liberating experience into a competition to live your life for someone else’s expectations rather than your own values.
The truth is, technology should facilitate life. It shouldn’t come in the way of it.
At Streamup, we’ve designed a new type of application where you can stream video and text chat with friends all over the world while living in the moment. Instead of worrying about what you’re saying, we purposely don’t provide the ability to record or photograph chats. In fact, we make our content disappear rather than archiving it. The only thing that remains is the room - the place - where you connect.
For us, it’s about the memories you create. You may not remember every detail, but you’ll remember how they made you feel.
- Kyle and the Streamup team